![]() ![]() Obviously, there have been some creations that didn't meet your standards. It must be a little scary to give up control over the creation of Pac-Man levels to fans. Our goal is to be able to continue the celebration of Pac-Man's 30th anniversary and to promote our coming slate of Pac-Man games, which includes Pac-Man and Galaga Dimensions on the Nintendo 3DS. Can you tell me what Namco's reaction was to the original World's Biggest Pac-Man idea?Ĭarlson Choi: We were part of the planning process as our teams were bouncing around ideas to activate our massive Pac-Man community, which has approximately 2.5 million fans on Facebook alone. Q: Thank you for taking a few minutes to do this. Soap CreativeĪt this point, Ringrose's part of the interview ended, and I picked up the discussion with Choi a little later in the day. ![]() This is a snapshot of the global map of all the levels for the game, which in just a week has seen more than 13,500 player-created mazes added to it. We've almost finished a history of Pac-Man image that collects all of these interesting stats into one place. And Pac-Man is the most successful coin-operated game in history. That each ghost has a different personality and artificial intelligence. That the original name was Puck-Man in Japan. Can you give me some examples of things you learned about Pac-Man while building ? You say you knew more about Pac-Man than most. First Pac-Man world champion crowned (photos).Get ready to play the world's largest Pac-Man game.Also, luckily, Pac-Man is one of the most highly documented games in history, so there were literally pages and pages of detailed analysis on how the game worked from a code standpoint. We're going to kick butt at trivia nights for sure. The only extra knowledge we had to take onboard were things like the inner workings on how the game play functions, the different personalities of ghosts, when fruit appears, and so on. Ringrose: We had already designed and built a few months earlier, so not only did we have a good relationship with Namco, but we knew more about Pac-Man than most. So Namco provided you with templates for the art, or something like that? Also, I've personally been itching to do a "world's biggest anything" for a while. And after we said "World's Biggest Pac-Man" no one else could think of any other idea. ![]() And I'm a big believer in the "headline concept" where the name of the idea is key. We had "create your own Pac-Man level" and then we asked "how to make that more social/shareable" and then the giant quilt idea came about. ![]() And as we sat around we just stumbled into it. But what to do with Pac-Man that hasn't already been done, and which is innovative and social? We knew that if it wasn't social or fun it wouldn't work. Tell me where the idea came from for the World's Biggest Pac-Man?Īshley Ringrose: We had an open brief, which is both scary and fun. The two spoke passionately about Pac-Man, and about what it takes to give a classic character a whole new way of interacting with the world. Yesterday, I invited both Ringrose and Carlson Choi, vice president of marketing for Namco Bandai Games America, to have a discussion about the creation of the game as part of my 45 Minutes on IM interview series. ![]()
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